Selected workಕೆಲಸ

MultiplyProductMobile-first

Financial literacy that respects the learner

Multiply is a non-profit financial-literacy initiative from Creador Foundation. Working closely with a senior designer at HumanX, I helped design the platform end-to-end (mobile-first, in regional languages, structured into chapters with quizzes for confidence) for a working-class audience learning taxation, loans, retirement planning, and budgeting for the first time.

• mobile-first, regional-language-first
• modules → chapters → quizzes
• WhatsApp is what I'd build now

Evidence platformProductEnterprisePassword-protected

Two weeks on a video-redaction tool

Investigators redact video and audio before evidence is shared. In a two-week consultancy I found 12 usability issues in the beta editor and designed 14 changes, measured against WCAG, for a platform used by 400+ US law-enforcement agencies.

• 2-week audit
• 12 issues → 14 changes
• WCAG measured

ContxtProductSaaS

Designing trust into a co-browsing platform

Contxt is a SaaS co-browsing platform: add five lines of code and a support agent can see a customer's live session, call them from inside it, take control with permission, or replay it later. I designed V1 in two months at HumanX, along with the logo and the marketing site. It was handed to engineering in 2021 and never reached the market: COVID hit SaaS budgets and the company wound down first.

• 2 months
• V1 designed and handed off
• Never launched: COVID

CBCUIDesign system

Letting a small content team publish without a designer

Website design system for Coordinated Behavioral Care (CBC), a New York City non-profit coordinating Medicaid Health Home services. Structured as a few unique landing pages plus four templatised page families, so the content team could keep the site alive without a designer in the loop for every page.

• 3m design
• 2m dev QA
• 8 templates from scratch

GigaplayUIOTT

Designing one streaming system for four screens

Design system and UI/UX for Gigaplay, an OTT streaming platform. Solo engagement across four form factors (TV, web, tablet, mobile) from a shared component system so the product looked and behaved like itself on every screen.

• TV · web · tablet · mobile
• 1 designer
• 2 months

Pearson Quick AuthorUIAuthoring tool

Designing the tool authors use to build Pearson's E-Library

UI for Pearson Quick Author, the authoring surface behind Pearson E-Library. E-Library is Pearson's digital learning solution for learners across disciplines, delivering coursebooks anywhere on any device with an analytics-driven personalised experience. Quick Author is where that content gets built and published.

• the authoring surface behind an e-library
• 2 months
• with a team lead

PantayaUIStreaming

Taking a streaming app from phones to TV

A design system and TV interface for Pantaya, a Spanish-language streaming service moving from mobile and web onto TV, built for a remote rather than a thumb, so existing viewers felt at home the first time they picked it up.

CapitalmindLanding pagesWeb

Designing and building a fund's launch landing pages

Two live landing pages for Capitalmind Mutual Fund, Flexi Cap and Multi Asset Allocation, designed and built end to end by me, with Claude Code as the build partner. Same brand, two registers: one analytical, one human.

• 2 live landing pages
• designed + coded end to end
• no dev hand-off

Capitalmind Mutual FundArt directionAgency management

Leading a fund's launch identity through an agency

I led the launch identity for Capitalmind's new retail mutual fund from the company side: set the brief, steered an external agency through three rounds to the founders' sign-off, and carried the system into the fund's launch landing pages and creative myself.

• Brief + direction
• 3 rounds to sign-off
• Launched July 2025

CapitalmindMarketing creativeSocial

Running launch creative for a new mutual fund

The creative side of a new mutual fund's launch: YouTube thumbnails, podcast covers, Shorts and Stories, social carousels, brochures, a monthly flipbook and motion explainers for Capitalmind Mutual Fund and its sponsor, Capitalmind Financial Services, along with the post-production pipeline that ships the video and podcast work.

• 6 surfaces
• 2 products, one voice
• post-production in-house

GeoIQArt directionBrand identity

Art-directing a location-intelligence rebrand

GeoIQ needed to be seen as a data-intelligence firm, not another map-data vendor. I art-directed the rebrand: I hired Puja Kundu into my team, set the brief and direction, and reviewed the work through to the logo, type and colour system, illustrations and collateral.

• Art direction
• Logo + identity system
• Illustration + collateral